4 Foolproof Tips to Successfully Stage Your Home

4 Foolproof Tips to Successfully Stage Your Home

  • Eric Johnson
  • 11/22/23
Before officially listing their property on the Morris County real estate market, many homeowners choose to undergo a staging process to prepare the property to be viewed by potential buyers. The home stage process involves making adjustments to a property’s aesthetic to present it in a more functional and stylish way, with the main focus being its design elements.

Depending on the current state of the home, these adjustments can be as minor as bringing in a few pieces of art or as major as renting entirely different furniture and pieces for each room. When these elements come together to establish a coherent flow and chic look throughout the property, homeowners can generate a substantially higher level of interest from potential buyers and increase their chances of earning top dollar on their listing in a speedy time frame.

While preparing to get your property ready for listing, consider these four foolproof tips and incorporate them into your home staging strategy to successfully captivate each potential buyer that comes through the door.

Maximize the space

The best first step you could take for a successful home staging endeavor is coming up with ways to maximize your space. One of the greatest ways to do this is by focusing on decluttering throughout the property. We gather many possessions as years pass by, which have a tendency to make our homes appear crowded in some areas, making them appear more chaotic than serene.

Take time to go through your belongings to determine which items you need on an everyday basis and which ones could be kept in a local storage unit while the home is on the market. Excess or bulky furniture, personal memorabilia, or clothing from a different season are likely things you won’t need immediate access to, so consider tucking them away for the time being. By temporarily removing these objects from the home and keeping them off-site while the property is being shown to buyers, you’ll be able to show your property in a more open and minimalistic way.

Define each room

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After decluttering and amplifying the space in your home, you’ll want to develop a way to clearly define each room. A home office that doubles as a workout room may be convenient in your everyday life, but it will confuse potential buyers who are viewing the property and cause their attention to focus on what the home doesn’t have rather than the qualities it does possess. If you have multi-purpose rooms like this inside your property, narrow down the focus to just one presentation during the time it is being shown. In doing so, you’ll be able to zero in on one distinct theme inside each space and give your home a better flow where each room has a distinct function.


To appeal to the largest pool of potential buyers as possible, neutralizing the design of your property before listing it on the market can make a huge impact. While unique features and decor elements may define your personal style, you don’t want to isolate anyone coming to view the property who could see the decor as a turnoff. Opt for calming colors on the walls rather than overly bright or dark shades, and choose soft patterns and lighting.

Personal photographs are another area to consider. Although they might be comforting to you, it’s important to keep in mind that personal photos of someone else’s family can distract buyers from imagining their own lives within the space. Keep these photographs stored away inside an album, and replace the frames with images like landscapes to compliment your decor and add an artistic look without personalizing it.

Create an ambiance

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Once you’ve made the most of your available space, have given each room a purpose, and made it appealing to a wide range of buyers through depersonalization, you’ll be ready to put on the finishing touches by creating a warm, welcoming ambiance inside your home. You want potential buyers to be able to imagine themselves living in the space from the moment they walk onto the property, and the best way to do this is by making your home appear inviting and serene. Placing a few candles in the bathrooms, some fresh flowers in a vase in the living room, or a plate of homemade cookies on the kitchen counter are all incredibly easy strategies to establish this tranquil and cozy atmosphere in a subtle way.

Think about the way the furniture is arranged and whether or not it calls attention to the best features of the room. For instance, if you have a beautiful fireplace, you can arrange the couches around it and place a few wooden logs in a rustic display to make it a focal point. You may also want to pick up a statement piece or two, such as a piece of artwork to hang on the walls, to establish a more sophisticated appearance.

Whether the aesthetic adjustments you choose to include are major or minor, they will all have a significant impact on the way your property is perceived. As you prepare to list your home in your local housing market, be sure not to underestimate the importance of an efficient home staging strategy. By maximizing your space, defining each room, neutralizing the design, and creating a welcoming ambiance, you’ll be able to highlight your property’s best elements and appeal to a larger pool of potential buyers.

Ready to get started?

If you’re staging your home in preparation for a sale in the Morris County real estate market and are looking for expert guidance, contact The Dougherty Group today. Having successfully closed deals on countless Morris County, NJ, homes for sale, this professional team will happily guide you as you prepare for listing. From staging your property to negotiating the final sale, their experience and expertise will give you the competitive advantage you need to earn top dollar on your home.

*Header photo courtesy of Shutterstock

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